Turn Traffic Into More Profit

We work with dietary supplement companies who are struggling to maximize the profitability of their funnels, so they can scale.

We can help if you are…

  • Selling health products directly to customers on your own website and want more sales without adding any more traffic.
  • Sending cold traffic to a funnel and it’s struggling to convert.
  • Using or want to use direct response marketing to sell any type of health product or service online.
  • Building a brand or tribe online and want to take it to the next level.
  • Looking to increase the take rate and the average order value of your funnels.
  • A dietary health supplement company looking to maximize the backend profitability of your business.
  • An established online health business with monthly revenue of $1 Million or more and a continuous stream of traffic.

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People buy health products differently

People don't buy health products the same way they buy other products. Selling more supplements and natural health products online is not simply a matter of increasing clarity and reducing friction. Nor is it simply a matter of improving the user experience.

Without addressing the issues of trust and belief you're going to get zero traction.

We take a revenue focused optimization approach, not just getting more front-end sales or opt-ins but looking at test results over the entire sales funnel, including back-end sales, retention and life time value.

We do this by splitting your existing traffic across your original page and all test versions of that page. With A/B and Multivariate testing, so you can measure exactly which page gets you more sales and profit.

But, split-testing tactics are just how we optimize health businesses, the reason why we do what we do is because we have to attack these fundamental issues that are underneath in the psychology of the health buyer's mind. Without knowing what's underneath you can't optimize it.

It's less about conversion rate optimization tactics or technology, and more about enabling our clients to connect with their audience and grow their businesses.

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Here's a bit about how we do it:

Data Driven

We make data driven decisions on what to test based on both qualitative and quantitative insight.

Your Visitors Decide

Your visitors decide which version generates more sales by voting with their wallets.

Continuous Improvement

Your success comes from incremental and constant improvements.

Psychological Principles

A deep curiosity of what drives people to buy is at the heart of understanding what converts best for you.


Our clients need to be as passionate as we are about understanding, learning and improving.

Beyond Best Practices

There are no magic bullets that work for everyone. It takes hard work to really improve, your website is no different.

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Grow your revenue with conversion rate optimization services

Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire

There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire...

Through our work in the online health space, we've had the opportunity to observe hundreds of health businesses. And we've uncovered the three critical funnels that each work together to make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in a short concise eBook.

Click here to get the ebook delivered right to your email for FREE.

We're a Conversion Rate Optimization Agency

Maybe you’ve optimized your site for the search engines, but have you optimized your site for more money?

With Conversion Rate Optimization we test changes while measuring if they actually move the profit needle or not.

This means we don't design test pages around what you or your boss may think is pretty or looks good. We produce results that translate into actual dollars and revenue for your business that’s proven by your customers, which is not always what looks pretty but rather what works.

We start every engagement with a roadmap audit before conducting any research or split-testing. This uncovers your biggest areas for increased revenue and allows us both to work together to prioritize where you should start.

Then if you decide to continue, we move on to the research phase of our engagement. Where we dive deep into the psychology of your buyers and non-buyers to understand what they buy and why they don’t and diagnose the problem. Finally after your research is completed we can start prescribing solutions based on your data and begin the process of split-testing.

We dig deep

We don't throw up random ideas. That’s called guessing and you don’t need us for that. We dive in and research to understand why some visitors buy and why others don’t. Then we develop treatments to test to get more of them to buy.

We only take a few clients at a time

We can not work with everyone. We’re highly specialized at, conversion rate optimization, that is the ONLY thing we do. We’re also very selective with who we work with and only work with a few clients at a time. To really make conversion optimization work, our clients have to be curious, patient and open to new ideas.


Proof is like a little nudge that eases our buying anxiety and makes us feel safer about buying.

If the proof is missing however, the visitor’s anxiety level goes up and they get scared out of buying.

Learn how to use proof to sell more online... (Plus get actionable test ideas you can implement right away.)

I'm going to show you:

  • How to use proof to sell more online.
  • What people worry about when looking at your webpage that keeps them from buying.
  • How to overcome your visitors anxiety and help them buy form you.
  • How to add proof elements to any webpage and increase sales.

(239) 215-3000

Conversion Rate optimization testing basics

What is conversion rate optimization?

Conversion rate optimization or CRO is the art and science of increasing conversions (sales, leads, etc.) without increasing the amount of traffic.


A/B or split testing includes two or more different versions of a webpage, website or variable to see which one performs best.

What is a Multivariate Test?

Multivariate or multi-variable testing is used to see which specific elements or values on a web page play the biggest role in increasing conversions.

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A variable is a general element that you intend to test. (A Headline, Image, Price, etc.)


A value is the specific option of the variable that you intend to test. If the variable is the headline then your values would be the different versions of that headline.

What is a test treatment?

A treatment is the presentation of your new values for the variable you are testing.

Looking to learn a little bit more?

We know this stuff can be confusing, don't worry, we're here to help.

If you're looking to learn more download the FREE Conversion Rate Optimization process flow infographic above, which covers how we do it.

If you're more advanced click the contact us button below and let’s set up a time to discuss your growth goals.

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Understanding your visitors desire is the key to more revenue

To make greater improvements, we must act, think, fail, adapt, and learn on a daily basis.

Ready to move the needle? drop us a line

Creative Thirst, LLC.

A Conversion Optimization Agency

USA Offices

71 Marinus Street, Rochelle Park, NJ 07662



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